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The following examples
illustrate some of the many advantages you will have over your adversary in
utilizing animated presentations from Visualogix:
- Increase understanding
and retention of the subject matter you are explaining to your audience (jurors).
Multiple studies have found that verbal information is retained only 15% -
25% over a short period of time. Reinforcing that same verbal information
with visual stimulus increases retention and understanding to as much as 55%
- 70%!
- Animated presentations
engage your audience to a higher level than simply using speech and static
charts or graphs.
- Your audience
can experience the event you are demonstrating as it occured.
- Your audience
can view the event from multiple points of view (such as the point of view
of a driver, the passenger, an eyewitness, other drivers). This flexibility
increases understanding and helps uncover contradictions between testimony
and evidence.
- Your audience
already has everyday experience viewing animated presentations. The nightly
news, television commercials, information kiosks, and Internet graphics have
already conditioned the majority of the modern population to understand and
interpret visual communication. Your audience is already familiar with this
type of media format, and will accept it enthusiastically if it means that
it will help them understand your point of view better.
- As a litigator,
you can cut down on your trial time by using animated presentations. The efficiencies
associated with the consolidation of all or most of your exhibits into one
streamlined media can trim your trial time by half. "Courtrooms are
eager to utilize anything that helps speed up their enormous case backlogs..."
(source: Presentations Magazine, November 1999)
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